Business-Coaching-PERSONAL-SWOT-Analysis

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    Positive

    Negative

     

     

    STRENGTHS

    • What do you do well? What do you better than others?
    • What unique skills and talents do you have?
    • What do others see as your strengths?
    • What are you proud of, like about yourself, enjoy doing?

    WEAKNESSES

    • What could you do better? What do you avoid?
    • Where do you have less skill or talent than others?
    • What are others likely to see as weaknesses?
    • What do you need to face up to?

     

    INTERNAL

     

     

     

     

     

    OPPORTUNITIES

    • What opportunities are out there for you?
    • What trends[1] could you take advantage of?
    • Which strengths could you turn into opportunities?
    • What is going on locally that you could capitalize on?

    THREATS

    • What trends and threats1 could harm you?
    • What is your competition doing?
    • What threats do your weaknesses expose you to?
    • What obstacles do you have coming up

     

    EXTERNAL

     

     

     

     

  • Eg. Changing technology, government, professional or organizational policy or environmental, market, social, lifestyle, economic or demographic trends.