Appendix - Mission
Statement Examples
Included
in this Appendix are some mission statements to give you ideas. You may notice
that even the Mission Statements of big companies are sometimes a bit lacking.
Use these examples to create a clear, concise mission statement that not only
tells what you do, but why and what you stand for!
DISCLAIMER:
These mission statements were researched online and have been provided for
ideas and inspiration only. We cannot guarantee their completeness or accuracy.
·
Advance
Auto Parts: to
provide personal vehicle owners and enthusiasts with the vehicle related
products and knowledge that fulfill their wants and needs at the right price.
Our friendly, knowledgeable and professional staff will help inspire, educate
and problem-solve for our customers.
·
Coastal Contacts: to deliver you the
highest quality eye care products at the guaranteed lowest prices anywhere on
the globe. When you want fast, friendly service and great prices, we want you
to think of Coastal Contacts.
·
Four Wings Farm shop:
educates our customers and supports our local farmers by selling the best,
freshest seasonal produce from local farmers and market gardeners. Our produce
is clearly labeled with product name, variety and farm name and offered at the
lowest possible prices while ensuring farmers are well paid. Our customer
service is world class - customers love to come into our store, our staff love
working for us and we are constantly innovating and improving.
·
Harley-Davidson, Inc:
We fulfill dreams through the experience of motorcycling, by providing to
motorcyclists and to the general public an expanding line of motorcycles and
branded products and services in selected market segments.
·
IKON Office Solutions:
Helping our customers manage document workflow and increase efficiency through
best-in-class products and services. Fostering the growth and development of
our employees. Providing a distinct advantage to our suppliers as a
distribution channel of choice. Growing shareholder value through strong
execution of our strategies.
·
Lincoln Financial Group: is
committed to providing its customers with the life insurance, retirement and
investment products and services they need to maintain their quality of life.
As a concerned corporate citizen, the company's Foundation has sustained a
strategic philanthropic program to improve the quality of life in the
communities where our employees live and work.
·
Mystic Cafe: is a family-friendly restaurant that focuses
on quality, local, organic food in a fun and welcoming atmosphere. We want our
staff to love working for us and our customers to tell their friends and come
back regularly. We offer great salaries, benefits and training opportunities to
our staff and have an open management style so we continuously learn, improve -
and remain the number one cafe in the minds of our customers.
·
Nike: To Bring Inspiration and innovation to
every athlete in the world.
·
The Chubb Corporation:
We
are dedicated to providing excellent underwriting and loss control advice up
front, and to ensuring superior customer service through the life of the
policy. Our knowledgeable loss prevention experts can help commercial customers
reduce losses in the workplace. Our personal appraisers are invaluable in
determining accurate replacement value, which is more likely to provide you
with the right amount of coverage for your valuable property.
·
The McGraw-Hill
Companies: We are dedicated to
creating a workplace that respects and values people from diverse backgrounds
and enables all employees to do their best work. It is an inclusive environment
where the unique combination of talents, experiences, and perspectives of each
employee makes our business success possible. Respecting the individual means
ensuring that the workplace is free of discrimination and harassment.